Seasonality: While it sells year-round as an antiseptic for cuts and scratches, demand spikes significantly during the winter season (as a moisturizer for dry/chapped skin and cracked feet).
Impulse/Counter Sales: Like Eno and mukhwas, small tubes (19ml) are excellent items to place near the counter.
Multi-Purpose: It is marketed not just for cuts/burns, but as a general moisturizer, night cream, and lip balm, which appeals to a broad customer base.
Stability: It is a very stable product, making it easy to store in any retail environment without complex temperature requirements.
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